Breastfeeding is an important aspect of a baby’s development. With a number of benefits for both the mother and baby, breastfeeding provides the ideal nutrition content for infants that includes vitamins, proteins and fat. CGPL, with its long-lasting ideology to benefit the community as a whole, has undertaken a number of initiatives to boost healthcare indicators of the region it operates in.
The citizens of the area are the greatest asset to a community and acknowledging this, CGPL organised a World Breastfeeding Week 2016 for its employees, their dependents and associates. Walking in the footsteps of similar initiatives organised by the World Health Organisation (WHO) and United Nations International Children’s Emergency Fund (UNICEF), CGPL’s initiative also looked to encourage mothers to breastfeed in the first six months of an infant’s life to deliver vital health benefits for both the mother and baby. The theme for the 2016 edition of World Breastfeeding Week was best summarised by the tagline “Breastfeeding – A key to sustainable development.”
In a two way session that was highly interactive, Dr. Damyanti Ganatra, Senior Gynaecologist, spread awareness regarding the importance of breastfeeding and sensitised the more than 50 women and adolescent girls who had gathered for the event. Topics that were covered included myths, misconceptions, importance and benefits of breastfeeding, and status on early, exclusive and complementary feeding. Dr. Ganatra also answered every query that the attendees had regarding breastfeeding.
Empowering and supporting women is crucial in community development. Women, who work in formal and informal sectors in the rural regions of Gujarat, require an ecosphere where they can balance their professional commitments with child-rearing activities such as breastfeeding in harmony so that the society as a whole can grow towards sustainable development.